Jade 0 to 1 MVP
About
The fashion industry has an emissions problem caused by garment’s high production needs and short active lifetime. 80% of the climate impact from clothing consumption occurs during the product phase — doubling a garment’s lifetime by 2x reduces its climate impact by 49%.
Jade is an early stage startup on a mission to improve access to wardrobe variety sustainably, starting with the luxury bag category in the resale and rental solution space.
Role
Strategic partner to founder
Leading user research and end-to-end product design
Project Outcomes
Understanding customer pain points & exploring opportunity spaces
Surveys, user interviews, concept tests, usability tests
Brainstorms and design workshops
Developed MVP prototype & design system
Project highlights
Jade is an ongoing project. Below are a few artifacts I’ve built along the way designed for learning.
Rental prototype
Variations for testing
WIP Design System
Brand workshop
Customer understanding
Snippets of concept test prototypes, personas, flows, and brainstorms.
